The Marketing Plan

The success of any company’s products is based on developing an effective marketing plan with real implementation possibilities. The objective is to achieve the ultimate goal of satisfying consumer demand. Many of Lekiu Importing Co. Ltd.’s products are market leaders that subscribe to our proven process and operate within our marketing arena.

Lekiu Importing Co. Ltd. actively works with principals and suppliers in their market and collaborate in product development. We strongly feel it is not enough to just sell a product but to continually reinforce it with concerted marketing and promotion efforts by both Lekiu Importing Co. Ltd. and our suppliers.

Advertising and Promotion

We collaborate with our suppliers and partners with advertising and promotional activities throughout the entire selling cycle. Our category brand managers have decades of experience to assist in the process.

Strategic Marketing Events

  • Digital marketing and social media
  • Content generation (articles, recipes, blogs, and videos)
  • Consumer & Trade Advertising
  • Account Specific Trade Programs & Co-op Management
  • Product Launches
  • Special Events
  • Press Releases & Public Relations
  • Demos & Sampling Promotion
  • Free Standing Inserts & Couponing
  • DTC Programs (Direct to Consumer)
  • Sponsorship
  • Trade & Consumer Shows
  • Advertising & Media Management

Market & Brand Management Program

  • Sales & Merchandising
    Strategic national metro and rural sales, and merchandising-detail rotational coverage
  • Marketing, Product, Brand, and Category Management
    From concept to the final product and full distribution backed by advertising and promotion budgets.
  • Product, Brand, and Category Development
    Providing comprehensive market assessment on products and brands.
  • Communications
    Multilingual personnel in Asian languages, trained in French translation, and multiculturally adaptable to ethnic or mainstream scenarios.

Market Coverage

Lekiu Importing Co. Ltd. provides its partners with a clear vision and commitment to partnership. We are proud of our strong and well tested market network that spans across both Canada and the United States.

Market coverage encompasses:

  1. Ethnic: Chinese (Hong Kong, Taiwan, and China), Filipino, Vietnamese, Malaysian, Indian, Indonesian, Korean, Hispanic, Caribbean, Cambodian, Laotian, and Thai
  2. Supermarkets
  3. Pharmacy/Drug
  4. Health and Natural
  5. Food Service & Institutional
  6. Convenience stores
  7. Sports and Fitness
  8. Mass Merchandisers
  9. Club stores (Big Box Outlets)
  10. Specialty
  11. Gas Stations and Carwash locations
  12. Vegetarian & Halal

Sales : Accounts Covered (shortlist only):

Asian National: Western and Eastern Canada
Afod, Bueno Bros, BTrust, Canda, Chung Wah Grocery, City Fresh Market, Corinthian, Diwa Products Ltd, Dong Thai,Eastern Market, Empire, Foody Mart, Great One Supermarket, Hang Fung, Henderson, Hen Long Market, Hiep Thanh Trading Co., Hong Kong Supermarket, J&D Food Service, Kay Market, Kwok Shing, Lamda Supermarket, Lee Men Grocery, Lucky Supermarket, Ngoy Hoa, Oceans Fresh Market, Olympic .Oriental Food Mart, Sun Ming Hong, Sun Tung Fat Supermarket, Sun Wah, Tengs, Thai Indochine Trading, Tindahan Food mart, T&T Supermarkets, Top Made Enterprise, Tops Supermarket, Tung Lum, United Grocers, Van Loi Trading, Victoria 88, Wings Foods, Young & Young Trading

Mainstream – National & Eastern Canada
Brunet, Bed Bath & Beyond, Costco, Essaim, Famliprix, Giant Tiger, Guardian, Jean Coutu, Hudson Bay, IDA, Katz Group, Kohl & Frisch, Koyo, LAM Import-Export, Lawtons, Loblaws, Mayaka, Mckesson, Metro, No Frills, Pharmachoice, Pharmasave, Pharmaplus, Pure Source, Purity Life, Shoppers Drug Mart, Sobey’s, Uniprix, Walmart, Winners, Zellers

Mainstream – Western Canada
7-Eleven, Alive Health Center, Associated Grocers, Buy Low Foods, Calgary Co-op, Chevron Town Pantry, Choices, Country Grocer Extra Foods, Encompass, Fairways, Federated Co-op, Giant Tiger, GFS, HMS Host, IGA/HY Louie, Johnson Wholesale, London Drugs, Mac’s, Paxil, Morton & Clark, Nesters, Pharmachoice, Planet Organic, Quality Foods, Overwaitea Food Group/Save-On Foods/Price Smart/Urban Fare, Paradise Shops, Peoples Drug Mart, Real Canadian Superstore, Sysco Food Service, Procurity, Sobeys, Safeway, Super Drug Mart, Thrifty Foods, Unipharm Wholesale, Valu Drug Mart, Wallace & Carey, Whole Foods.