Management Team and Staff
Board of Directors
Lekiu Importing Co. Ltd. operates with a Chairman of the Board and a board of directors. They provide expert in-depth industry input to the company and guide the long-term success of the company while fulfilling its fiduciary duty to our shareholders. The board has the responsibility for establishing broad corporate policies and overseeing our management team.
The President/CEO, the management team and staff implement the strategies as agreed by the Board. At all levels of the company plans are made to co-ordinate and implement strategies that create sustainable benefits for our clients and the company.
Creating sustainable and consistent growth is what we are doing at Lekiu Importing Co. Ltd. Our strategies focus our efforts on:
Committing the Organization for Growth
We are constantly promoting and developing a corporate culture of innovation, courage and action throughout the company. Our management team leads by example to promote open and honest discussions. We are always striving for improvements, identifying what works well and what does not, then deciding on a solution. There is always a balance that we seek between decision-making nationally and locally and more so on a global market. When making decisions we work hand in hand with our local-market retailers, as they are closest to our mutual consumers.
Structuring Our Categories
We are committed to structuring our categories so they become more relevant to consumers. We are making our products more contemporary by identifying key consumer trends that can have the biggest impact on our business. These trends are:
- Health & Wellness
- Quick Meals
We are also looking at our business in modern ways and seeing how we can use our combination of brands to benefit the consumer.
Make the Best Use of Our Sales Capabilities
Lekiu Importing Co. Ltd. has one of the largest and most powerful sales networks in Western Canada and expanding aggressively into Central and Eastern Canada. This powerful network creates more opportunities to highlight the products consumers want and ensures they are always in stock. Internationally, Lekiu Importing Co. Ltd. is expanding our already well- established distribution reach in the Far East. Investing in and leveraging these competitive advantages will help drive business growth.
Drive Down Costs Without Compromising Quality
At Lekiu Importing Co. Ltd. we are committed to keeping costs low without compromising quality. We are constantly improving our internal structure and outsource certain activities when necessary. This allows us to work more closely and efficiently with suppliers and consumers.